Healthy. Tasty. Easy.
These aren’t just words. They’re the standard we set for everything we do. From the products we create to how we work as a team, it all comes back to one simple idea: healthy food should be easy.
How we do it matters just as much as what we do. We approach everything with authenticity, humility, and respect because we’re a family run business that believes in doing things the right way.
Real food, made by real people, with a genuine belief that it makes a difference to our customers, our team, and the world around us.
Craig Allen, CEO & Founder
Built in Yorkshire, since 2012.
We are a multi-award-winning healthy frozen food brand.
Founded by Craig with a decommissioned van, a handful of second-hand freezers, and a simple belief that healthy food should be easy.
Today, we’ve sold over 10 million meals and supply 1,000+ locations across the UK, from gyms and convenience retail to Ocado, NHS sites and forecourts.
Our four core ranges, Pots, Wraps, Bites and Signature Meals, are all built to the same standard. High protein, low sugar, and ready in minutes.
Craig’s lightbulb moment of bringing Steam Cooked Chicken to break through the meal prep market.
Our iconic product is born.
From gyms and convenience retail to Ocado, NHS sites and forecourts.